There’s Nothing Wrong With the Box.
It’s a phrase I hear constantly: Think outside of the box. You’ll hear it in classifieds and set-list shot sheets. Anyone who fancies themselves a director or supervisor of some sort will offer it as a creed of how they want things done. They want things previously not thought of; ideas that aren’t run-of-the-mill. Something creative. Something different. Well, who doesn’t want that? We all want creativity and life from our employees, be they camera operators or PAs. But don’t go throwing the box under the bus just yet.
As for the box, it exists to hold the tools you use on a daily basis. In the past, what we call ‘in the box’, wasn’t. Someone put it there because at the time it was crazy or inventive. The first church bake sale was probably a big deal. Now it’s commonplace. But it works now, just like it did then. Sometimes it may not be enough, so we find something else to go in the box with it, yet the box remains. Because a good business can’t survive outside of the box for too long. Like a fish outside of the bowl, someone trying to do everything without contemporary guidelines will eventually flail and ultimately starve. That doesn’t mean be cookie cutter one-of-us, but, if you’re looking to make a living and not just a statement, it does mean reigning it in. And that’s where style comes into play, usually by finding a happy medium. Not everyone can do this. It means making your box bigger and colorful, able to adjust to any situation and still be intact. The box, essentially, is you.